...we just had to find our way to parents and educators who shared our values. This is what we care about: first, we're convinced that it's never too early to introduce children to other cultures. We believe too that children can appreciate high-quality art, and enjoy the music as well as the meaning of language from a very early age. They deserve the very best, and they are dependent on their elders to help them make connections — between themselves and others, between nature and culture, between learning and living. They need their parents' and teachers' interest, involvement and time.

To promote these values, we focus on themes that can open into group or adult-child discussions, performance, art sessions, dance routines and a lot more. Our products are intended to act as springboards for children's hearts and minds, helping them to express themselves with confidence and integrity, and to explore the world in new ways. These, it seems to us, are essential skills in today's fragile and fast-changing world.

We need creative people — in business, in the arts, in medicine and science, and in government. But creativity doesn't just happen: the seeds may be in all of us, but the way we raise our children, and the emphasis we place on their imaginative development, is what helps those seeds to grow.

So we create books, CDs...that offer high educational value and are lots of fun. They're designed to last, but above all, they are meant to be shared and enjoyed. We work with business partners from all walks of life: with booksellers and librarians, with home-sellers and gift retailers, with educators and campaigners — with everyone who shares our vision.

We set out to honour different traditions, and to celebrate the complex web of interdependence in the life-systems that support us...''